Derec Nunez-Dunn is a creative producer and multidisciplinary storyteller working at the intersection of music, film, and emerging technology.

With over two decades in the music industry, he has led creative production, visual strategy, and social storytelling for artists and global brands—shaping how music is seen, experienced, and culturally activated. As former Vice President & Head of Video Content at Atlantic Records, Derec oversaw large-scale creative systems spanning music video, branded content, and live performance, guiding teams and collaborators across hundreds of releases.

His work blends executive leadership with hands-on creative direction—connecting narrative, design, sound, and distribution into cohesive worlds that travel across platforms.

Today, Derec develops film and series projects that explore the emotional and cultural legacy of music and technology—stories that sit between documentary, design, and modern mythology. In parallel, he works at the forefront of AI-driven creation, building new frameworks for music, visual identity, and social presence that feel human, cinematic, and culturally fluent.

At the core of his work is a simple principle:

technology should deepen human connection, not replace it.

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What I Do

Creative & Production

  • Direct (music videos, live performances, social content)

  • Produce / Executive Produce

  • Commissioner (label, artist, platform-side)

  • Edit (final delivery, performance-driven cuts)

  • DP / Camera Operator

  • Live performance capture (TV, arena, stripped-down sessions)

  • Music video production (concept → delivery)

  • Social-first content for artist channels

  • TV / broadcast performance shoots

  • Art Direction & Sourcing

  • Photography (social, editorial)

  • Beauty clean-up

Strategy & Development

  • Creative development and ideation

  • Pitch deck creation (creative + strategic)

  • Video Treatments & Scripting

  • Budgeting and production planning

  • Crew sourcing and management

  • Location scouting and on-the-ground producing

  • Artist-facing collaboration and label-side execution

  • Tight-turn problem solving under real-world constraints

AI & Emerging Tools (Hands-On)

  • Suno

  • MidJourney

  • Runway

  • Pika

  • Higgsfield

  • dalle

  • Open Art

  • Prompt design and workflow building

  • AI character creation

  • AI-assisted music and visual development

  • Authored, ethical AI pipelines (no scraping, no gimmicks)

Gear (Primary)

Cameras

  • RED Komodo (full cinema rig and accessories)

  • Canon R5-C (full cinema + photo package)

  • Insta360 X5 (360 capture)

  • GoPro

Lenses

  • 18–35

  • 24–70

  • 15mm Zero-D

  • 50mm anamorphic

Audio

  • Lav kit (DJI)

  • On-set / live capture workflows

Lighting

  • Mobile lighting package

  • LEDs and spot lighting (location-friendly, fast-turn setups)

CONTACT

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