Derec Nunez-Dunn is a creative producer and multidisciplinary storyteller working at the intersection of music, film, and emerging technology.
With over two decades in the music industry, he has led creative production, visual strategy, and social storytelling for artists and global brands—shaping how music is seen, experienced, and culturally activated. As former Vice President & Head of Video Content at Atlantic Records, Derec oversaw large-scale creative systems spanning music video, branded content, and live performance, guiding teams and collaborators across hundreds of releases.
His work blends executive leadership with hands-on creative direction—connecting narrative, design, sound, and distribution into cohesive worlds that travel across platforms.
Today, Derec develops film and series projects that explore the emotional and cultural legacy of music and technology—stories that sit between documentary, design, and modern mythology. In parallel, he works at the forefront of AI-driven creation, building new frameworks for music, visual identity, and social presence that feel human, cinematic, and culturally fluent.
At the core of his work is a simple principle:
technology should deepen human connection, not replace it.
What I Do
Creative & Production
Direct (music videos, live performances, social content)
Produce / Executive Produce
Commissioner (label, artist, platform-side)
Edit (final delivery, performance-driven cuts)
DP / Camera Operator
Live performance capture (TV, arena, stripped-down sessions)
Music video production (concept → delivery)
Social-first content for artist channels
TV / broadcast performance shoots
Art Direction & Sourcing
Photography (social, editorial)
Beauty clean-up
Strategy & Development
Creative development and ideation
Pitch deck creation (creative + strategic)
Video Treatments & Scripting
Budgeting and production planning
Crew sourcing and management
Location scouting and on-the-ground producing
Artist-facing collaboration and label-side execution
Tight-turn problem solving under real-world constraints
AI & Emerging Tools (Hands-On)
Suno
MidJourney
Runway
Pika
Higgsfield
dalle
Open Art
Prompt design and workflow building
AI character creation
AI-assisted music and visual development
Authored, ethical AI pipelines (no scraping, no gimmicks)
Gear (Primary)
Cameras
RED Komodo (full cinema rig and accessories)
Canon R5-C (full cinema + photo package)
Insta360 X5 (360 capture)
GoPro
Lenses
18–35
24–70
15mm Zero-D
50mm anamorphic
Audio
Lav kit (DJI)
On-set / live capture workflows
Lighting
Mobile lighting package
LEDs and spot lighting (location-friendly, fast-turn setups)
