PORTALS — Album Reveal

A mixed-media album reveal introducing a new visual and narrative universe for Melanie Martinez.

Role: Creative Producer / Executive Producer

Liaison between artist and international post-effects teams

The PORTALS album reveal was conceived as a fully immersive, surreal environment built through a combination of live LED backgrounds, practical set fabrication, performance, and visual effects.

Production integrated physical and digital elements in real time. A large-scale practical egg was fabricated as a central set piece and staged within LED environments that informed lighting, tone, and spatial continuity on set. These elements were designed to work together during capture, rather than being assembled later in post.

This Project led to an additional collaboration through my VXF team where I commissioned her PORTALS PARFUME commercials